Da’ T.R.U.T.H. Launches New Label & Inks a Deal with eOne

da-truth-2012-press1Grammy nominated hip-hop artist Emanuel “Da T.R.U.T.H” Lambert has co-founded a new entertainment company, Mixed Bag Entertainment, with producer Mark Mims and corporate risk mitigator Gary Crockett. The new entertainment company will release films, television shows, and music under the Mixed Bag music label.

The company also announces that it has inked a long-term deal with Entertainment One Distribution (eOne), who will provide both digital and physical distribution, marketing and promotion for Mixed Bag’s talented emerging artists and established performers across genres of music and film.

“After 6 solo albums, 17 years in music ministry and 9 in the music industry, I’m ready to do something different by applying all of my experience in music and the music business to this company,” states Da’ T.R.U.T.H.. ” Mixed Bag will focus on Christian artists that are musically diverse and creatively edgy that don’t necessarily fit into the traditional formats. We believe that this is the next generation in Christian music, the voices of today and tomorrow.  Mixed Bag is not just a company, it is a family. We are humbled, yet excited, to continue to make an impact for something greater than ourselves.”

EOne“We are thrilled to partner with Da T.R.U.T.H in this new company. He is a one of a kind artist and musician who brings his unique insight to Christian hip hop and music in general. We look forward to welcoming the new talent we will bring to the roster,” adds partner Mark Mims.

“Hip hop music is here to stay and so is urban Christian music and related video content (films and TV),” states partner Gary Crockett.  “Our team of artists, strategists and young executives will innovatively change the current music and film business models.”

“We share and applaud Lambert and Crockett’s vision and are thrilled and excited to be able to contribute to building something special together. We will look forward to applying the resources of Entertainment One Distribution to assure Mixed Bag Entertainment it is treated with the care and dedication it deserves,”  states Jim Cuomo, EVP/GM of Entertainment One Distribution.

For eOne, this marks another big move for them this year that saw them launch partnerships with Donald Lawrence & Quietwater Entertainment, Karen Clark Sheard & Karew Records, and Warryn Campbell & My Block Inc among others.

For Da’ T.R.U.T.H., this marks the next logical career progression for the four-time Stellar Award winning artist, whose latest release Love Hope War debuted at #2 on the Billboard Top Gospel Albums Chart earlier this year.

Congratulations to Da’ T.R.U.T.H. and eOne on this great partnership!

Check out the music video to his single “Hope”, featuring Trip Lee, Thi’sl, and Flame, from his latest release Love Hope War.

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