Audrey Assad Looks to Close Gender Gap in Music Business

Acclaimed singer, songwriter and author Audrey Assad adds “producer” to her long list of credits, producing not only her current, 5-star-acclaimed release Evergreen, but also now extending her talents to worship artist Sarah Kroger. Assad will produce Kroger’s third recording and first full-length album, Bloom, slated to release fall 2018 and available for pre-order now from PledgeMusic.

Lauded by RELEVANT, CCM Magazine, Aleteia and more, Assad’s Evergreen hit No. 3 on Billboard’s Top Christian and Gospel Albums sales chart while receiving well-over two million streams and counting on Spotify alone. Assad is also highlighted at No. 1 on NewReleaseToday‘s list of top 10 female vocalists, featured on Catholic Digest‘s May cover and was interviewed by Jonathan Merritt for a Religion News Service story about Assad’s spiritual evolution.

Along with her spiritual evolution, Assad is also evolving as an artist and woman in the male-dominated music business. According to a study featured in Billboard, 2017 marked a six-year-low with only 16.8% of popular music’s artists being women, 12.3% were songwriters, 9.3% were nominated for a Grammy Award and only 2% were producers.

“I know there are organizations, including some here in Nashville, that are already addressing this disparity, like Sound Girls,” shares Assad. “I’m glad to add my voice to this conversation, and am looking forward to beginning work on Sarah’s new album.”

“Audrey Assad is a good friend and someone whose work I am continuously been inspired by,” says Kroger. “I could not be more excited to have her at the helm as we start tracking the songs this month. If all goes according to plan, Bloom will be out to Pledgers by October.”

Like the bud of a flower set to blossom, Kroger’s Bloom promises to be filled with songs of remembrance that encourage listeners to dream big and love deeply.

“I needed to remember the simple truth that at the core of my identity, I am ‘Beloved,’ so we wrote some songs from that place,” shares Kroger. “How different our world would look if we all were able to embrace and live in that truth. It’s time to start living like we believe we’re the children of God, who loves us unconditionally.”

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